Bornstein has around 25 sessions lined up for next week so far. (If you do the math, that’s already a $1,250 donation for the Food Bank for NYC right there.) For her very first FaceTime appointment earlier this week, Bornstein said she and the client worked on figuring out fresh new looks that didn’t involve having to buy any new product. “We made looks and she took pictures of them, and now she has a whole new folder of looks,” Bornstein says. Going forward, she hopes these sessions will continue offering a moment for clients to focus on themselves. “For a lot of women, even though it seems kind of frivolous, they do depend on things like getting a manicure or getting a blowout to make them feel good about themselves—just setting aside an hour to do something for themselves,” says Bornstein. “I figured this was a good hour to spend: going through your closet and not necessarily buying new things, but working with what we have.”
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