I have no idea if this will work. I have no idea what Hero Shop will look like in three weeks, let alone three months. Maybe the business will pivot and we’ll become online retail geniuses. More likely, it’ll be a haul. What buoys me are the online purchases already made by friends who know how much any sale counts right now, even if they don’t have anywhere to wear that La DoubleJ dress. And a few clients have reached out now that I have posted on Stories that cute new Ganni look, sending heart eyes and saying they can’t wait to try it when we’re open again. I politely asked if I could send it to them sooner. Emily Holt owns Hero Shop, a women’s specialty store with two locations in the Bay Area. During the shelter-in-place order, a portion of sales will benefit the San Francisco-Marin Food Bank. Use code HERO2020 for 15% off at checkout.
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