For Ora, who spoke about the project on yesterday’s episode of Bright Minded: Live with Miley, Miley Cyrus’s self-quarantine web talk show, the collection is a way of using her platform to enact positive change. The concept developed after a conversation with Live Aid organizer Sir Bob Geldof. “Bob was beyond gracious as, of course, he has been the master of mobilizing young people all his life,” shared Ora on her Instagram. “The first idea was to design a symbol to remind us all that we have a battle to fight together. After working on this symbol, I sent it to the United Nations Foundation, who helped set up the COVID-19 Solidarity Response Fund for the World Health Organization. I started discussing with them how we could work together to encourage people to unite to combat as much as we can the spread of this virus. There are simple things we can all do to make a difference. While the merch should entice fashion fans, Ora was mindful to point out that the project is about raising awareness, not pushing product. “I wanted you to know that if that is not possible for you, even sharing or posting the symbol will help,” she told fans. Launched with an instruction page featuring guidance on disease prevention and charitable donations, it underscores the importance of everyone pitching in to do their part.
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