“I find comfort in knitting every day,” Burmeister says. “It’s such a soothing hobby and it keeps me grounded and off of my phone.” She endorses a less-is-more approach to life and to our closets, making knits that are designed to be timeless and sustainable. “You can choose your colors and customize your sweater, beanie, or balaclava, and instead of throwing it out in a couple of years, you can keep it forever,” she says. Burmeister is in the process of building a proper e-commerce site and creating a direct-to-consumer business model. She’s also building her team of knitters, most of whom are retirees. Even amid the coronavirus outbreak, Burmeister is receiving orders on Instagram. “I am really feeling the love,” she says. She’s also encouraging others to take up knitting themselves. She’s shared the pattern for a Deima beanie here. “It can be such a beautiful thing to make something right now.”
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