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The first sign that something was up was the green sweatshirt she wore in a snapshot on the beach in Malibu, posted at the halfway point of an envy enducing cross country RV trip she took with her family back in June. Stamped across the chest of the sweatshirt was the Larroudé name in a sans serif font not too dissimilar from the blocky logos of Supreme and Glossier. More recently, she’s been posting clips made by friends hypothesizing about her next move. Designers Joseph Altuzarra and Fausto Puglisi, both of whom she met during her Style.com days submitted videos (Style.com is where I know Marina from, too). Former colleagues from Teen Vogue and Barneys New York sent their best wishes, as well.
Madness Combat Fanart Shirt , hoodie, sweater, long sleeve and tank top
Today the big reveal is finally here. Larroudé, which she’s launching with her financier and business manager husband Ricardo in the role of CEO, is open for business online, with Instagram shopping coming soon. Shoes are the focus of the direct-to-consumer operation, but there’s a couple of clutches in the first delivery—a sort of teaser of what this lifestyle brand could become. “We see a huge opportunity,” Marina says. “A lot of my career in fashion has been, ‘sorry you can’t sit here with us’; fashion isn’t an inclusive environment. I want Larroudé to have the best product in terms of quality, but I also want more people to have access to that quality.” Describing the brand, she adds, “we like to think of Benetton meets Celine meets Supreme.”
Product detail: This unisex ultra cotton tee is a classic. Quality cotton construction means that designs are sure to shine. The shoulders are tapped for a good upper-body fit. There are no side seams, ensuring a clean, unbroken flow. The collar has ribbed knitting for improved elasticity. The materials that went into this product are sustainably sourced and economically friendly.
– 100% Cotton (fiber content may vary for different colors)
– Medium fabric (6.0 oz/yd² (203 g/m²))
– Classic fit
– Runs bigger than usual
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