Today in New York, Governor Andrew Cuomo announced the latest measures to be taken in slowing the spread of the novel coronavirus. One new restriction is the closing of all hair salons, a necessary precaution to protect both hairstylists and their clients, but also one that’s already having an unprecedented impact on their industry. It’s all quite surreal,” says L.A.-based hairstylist Vernon François, who counts Lupita Nyong’o and Serena Williams as clients. “It’s affecting beauty and hair professionals extremely widely; people who work in salons, on photo shoots, film sets, for private clients, agencies, also production houses and companies, a lot of people are really struggling now.” Having closed up shop last week to encourage social distancing, Rubi Jones, founder of Chinatown’s This Is Salon, has similar worries and fears. “A lot of us are homeschooling, caring for our extended families and our homes while trying to find the time and mental space to maintain our businesses afloat,” she explains. “But at the end of the day, I’ve surrendered to the fact that I can’t control how long this will affect my industry and I’m way more concerned with the lives of the more vulnerable around the world who are hurting and will hurt because of this pandemic. As I told my therapist this morning (over video chat), hair is just hair and it’ll still be here.” For Brooklyn-based hairstylist Mischa G, positivity is paramount. “I’m trying to reassure myself that once we begin to normalize, whatever the ‘new normal’ may be, so will our industry and our clients.”
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