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On the eve of New York Fashion Week, I am still mulling over a number of collections I saw in Denmark, which seem to me to speak to larger narratives in fashion. There continues to be a lot of buzz around menswear, which is in the midst of an exciting evolution and expansion. This category was in the spotlight at Copenhagen Fashion Week, especially in the collections of Nordic talent; Schnayderman’s from Sweden, Latimmier from Finland, as well as Denmark’s own P. L. N. It’s apt that Schnayderman’s creative director Hampus Bernhoff used time as his theme this spring, because the brand, founded a decade ago in Stockholm, seemed to come of age this season. Launched as a shirt company with a penchant for artist collaborations, Schnayderman’s has slowly expanded its offerings, and now it feels like a youth-focused denim brand. With its first physical show, Schnayderman’s reset the clock, as it were, on that perception. The collection consisted of twelve looks, one for each hour on the face of a clock, as indicated by the number badges each model wore. To further drive the point home, for the finale, they each took their place on a backwards running clock. the models wore. The opening look played with the idea of the classic button down, but also with shirting fabric which was richly draped; what followed were hipster takes on a casual wardrobe for a modern man, a mix of sporty and office-ready keepers.
Queen Elizabeth II Emblem 1926-2022 Shirt , hoodie, sweater, long sleeve and tank top
This fresh vision comes from a designer with many years of experience. A graduate of Central Saint Martins, Bernhoff previously worked with Kelly Wearstler and Elizabeth and James, as well as spending four years at Acne Studios, which has become a training ground for many talented designers. Increasingly we are seeing designers who have been working in the industry branch out in new directions, a reminder that when we are talking about emerging talent, we’re not just talking about age, but new platforms of expression. Yes, Peter Lundvald Nielsen who founded P.L.N. in 2020 worked for Denma early in his career, but there’s so much more to this designer’s story than that. More recently the Dane, older and wiser, relocated to Berlin to work with the independent label Ottolinger, an experience that was as much or more formative, and can be seen in the rawness and craftiness of Nielsen’s current work. There was a DIY aspect to the garments, some of which had a punk-meets-Vikings kind of vibe, and the show, Nielsen’s first, was presented in a parking lot outside of the designer’s workspace.
Product detail: This unisex ultra cotton tee is a classic. Quality cotton construction means that designs are sure to shine. The shoulders are tapped for a good upper-body fit. There are no side seams, ensuring a clean, unbroken flow. The collar has ribbed knitting for improved elasticity. The materials that went into this product are sustainably sourced and economically friendly.
– 100% Cotton (fiber content may vary for different colors)
– Medium fabric (6.0 oz/yd² (203 g/m²))
– Classic fit
– Runs bigger than usual
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