Retro George Carlin Dark Tribute Shirt , hoodie, sweater, long sleeve and tank top

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Today the big reveal is finally here. Larroudé, which she’s launching with her financier and business manager husband Ricardo in the role of CEO, is open for business online, with Instagram shopping coming soon. Shoes are the focus of the direct-to-consumer operation, but there’s a couple of clutches in the first delivery—a sort of teaser of what this lifestyle brand could become. “We see a huge opportunity,” Marina says. “A lot of my career in fashion has been, ‘sorry you can’t sit here with us’; fashion isn’t an inclusive environment. I want Larroudé to have the best product in terms of quality, but I also want more people to have access to that quality.” Describing the brand, she adds, “we like to think of Benetton meets Celine meets Supreme.”

Retro George Carlin Dark Tribute Shirt , hoodie, sweater, long sleeve and tank top

Buy it: Retro George Carlin Dark Tribute Shirt , hoodie, sweater, long sleeve and tank top

Of course, Marina is bringing her signature enthusiasm to the new endeavor. She enlisted her pal, Hunter Abrams, to shoot the campaign and her friends to star in it, Tina Leung and Deena Aljuhani Abdulaziz, among them, the latter of whom says “the collection actually is Marina’s essence: playful, fun, and joyful.” Wild postings of the photographs accompanied by personal quotes started appearing in New York this morning, and they’re the kind of thing that makes you look twice. “It’s about real human beings,” Marina says of their marketing plan, “and we want to hear what they have to say, not just see what they look like.”

Product detail: This unisex ultra cotton tee is a classic. Quality cotton construction means that designs are sure to shine. The shoulders are tapped for a good upper-body fit. There are no side seams, ensuring a clean, unbroken flow. The collar has ribbed knitting for improved elasticity. The materials that went into this product are sustainably sourced and economically friendly.
– 100% Cotton (fiber content may vary for different colors)
– Medium fabric (6.0 oz/yd² (203 g/m²))
– Classic fit
– Runs bigger than usual
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