I rerouted the shipments I could to my apartment, and our landlords and vendors have said they’re willing to work with us on payment terms. Fortunately, Hero Shop has a loyal Instagram following, and clients use our Stories and DMs as a way to shop. So I’ve prioritized posting and am trying to make our Stories more engaging now that I don’t have the advantage of meeting clients in person. I’ve also made sure that all of the inventory—from a $15 art book on Henri Rousseau to a $945 tie-dye Elder Statesman sweater—is available on our website and that cozy sweatshirts have pride of place on the homepage. In the very recent past, like last Friday, e-commerce played second fiddle. Now, it’s imperative.
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