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Bringing that concept to life meant creating computerized versions of each star. Celebrities in video games aren’t anything new; this year alone, you’ll see Keanu Reeves in the dystopian Cyberpunk 2077 and Kit Harrington engaging in space warfare in Call of Duty: Infinite Warfare. Still, Drest is among the first to take the technology into a fashion context. For those involved in the process, it was fascinating. “It was incredibly cool,” shared Hammam. “I was surrounded by thousands of cameras that took photos of every part of my body. We had to work the hair and do several looks to ensure it looked like me.” A self-confessed gamer, Hammam knew immediately that she wanted to be a part of the project. “When I was in school, I used to play all these different games on my phone where you’d create your avatar,” she says. “Lucy is someone close to my heart, as well. I met her in Kenya in 2017 and immediately fell in love with her. It’s great to have people like her in the fashion industry who are doing the right thing for the right reasons.”
Where ya gonna go florence y'alls shirt , hoodie, sweater, long sleeve and tank top
Gaming experience is a bonus, but you don’t have to be a techie to appreciate the functionality; Precious Lee’s interest in mood boards has informed her app usage. A fashion devotee since her high school days in Atlanta, she regularly organizes visuals from the runway and pieces that catch her eye into collages. “Doing things creatively whether it’s on the phone, iPad, or computer is something we’re all engaged in right now,” she says. “I see this as a more conscious way of being on your phone. You’re putting together ideas, assembling your inspirations. I’ve made mood boards since I was a kid, so the ability to have them be interactive and use the latest collections of my favorite designers is incredible.” Drest’s use of a variety of body types within its avatar range was another plus for Lee. “It’s a blessing whenever I can express myself creatively while empowering and uplifting others,” she says. “To me what’s ‘super’ isn’t just how can you express the mood of a shoot or runway show; it’s [also] about what your values and personality are.”
Product detail: This unisex ultra cotton tee is a classic. Quality cotton construction means that designs are sure to shine. The shoulders are tapped for a good upper-body fit. There are no side seams, ensuring a clean, unbroken flow. The collar has ribbed knitting for improved elasticity. The materials that went into this product are sustainably sourced and economically friendly.
– 100% Cotton (fiber content may vary for different colors)
– Medium fabric (6.0 oz/yd² (203 g/m²))
– Classic fit
– Runs bigger than usual
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